Thursday, April 26, 2007

The link between advertising and childhood obesity

Recent research suggests a link between what kids watch on TV and the actions that they take. Researchers from the University of Otago in Dunedin, New Zealand published a study that shows a link between junk food advertising and childhood obesity -- which some say is reaching epic proportions.

The Study has followed a group of around 1000 children born in Dunedin in 1972-73. Every two years between the ages of 5 and 15, they were asked how much television they watched. The researchers found that those who watched the most television had the most health problems as young adults. Those with higher television watching habits had higher levels of obesity, blood cholesterol and smoking - as well as lower levels of physical fitness - when they reached adulthood than kids who watched less than two hours a day.

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