Thursday, October 22, 2009

What if the world was all a logo and the people merely corporate mascots?

That’s the question posed in Logorama, a new, animated short film from H5 based on the theory that we see 3,000 advertisements each day. In this world, every person, object, or thing is a logo or a corporate representation. To quote from the press materials:
Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you'll see the Michelin Man, the Haribo kid, Bob's Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.”

An interview with Logorama film-makers Francois Alaux, Herve Crecy and Ludovic Houpain at Cannes in May 2009 explain some of the background behind this provocative piece. For example, they created the story of the film without logos and then during the “casting process” added in the logos or icons that best represented the characters they wished to develop. In their words, they wanted the audience to plunge into a fictional story that’s anchored in reality by logos and trademarks.

Logorama won the Oscar for best animated short in 2010!