Friday, September 01, 2006
The average American adult is aware of 76 advertisements a day in the major media
Two respected academics, reported in their book, Advertising in America: The Consumer View (1968), the average adult is aware of 76 ads each day. The authors, Stephen A. Greyser and Raymond A. Bauer, based their findings on interviews and a counting study with more than 1,500 adult individuals. Study participants were asked to count each advertisement in major media (magazines, newspapers, radio and television) to which he or she paid at least some attention.