Monday, July 31, 2006

The best brands in Canada

The Globe and Mail this week published a series of stories on the biggest brands in Canada. The articles were based on the first Canadian study Interbrand has published. To qualify for the Best Canadian Brands, companies have to be publicly traded, have at least 65% of revenues from within Canada, and have a market-facing presence. The top ten brands are:

  1. RBC
  2. TD Bank
  3. Petro-Canada
  4. Bell Canada
  5. Shoppers Drug Mart
  6. Tim Hortons
  7. Bank of Montreal
  8. Canadian Tire
  9. Scotiabank
  10. Telus

The methodology used to evaluate the brands is fascinating to read as I continue to try and develop a way of measuring the number of impressions people see on a daily basis.

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