Monday, September 11, 2006

The average American is exposed to...

In his blog, Publicity Times, Mr. Lonny Kocina reports that his Google research confirms, "that 97% of all statistics are made up on the spot." He writes that the numbers on advertising impressions range from a low of 247 to a high of 4,000. He was curious as to where the 3,000 number comes from but decided (in jest) to settle on his own number of 1,724 as he thought it was more believable.

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