Thursday, July 14, 2005

Company Names

Corporate Confusion
The ad on the side of the truck read:

ACME Inc. We contain all your solutions. 555-1212

I was dumbstruck right in the middle of the crosswalk. Only the honking of the oncoming cars brought me back to my senses and encouraged me to consider the use of riddles in company taglines and to get out of the middle of the road. After some head scratching I realized that this company probably made containers into which one could put liquids of various kinds. While I readily admit I am part of the population that makes MENSA possible, a mysterious corporate description probably isn’t the best approach if you want prospects to call you. Heck, I was so caught up in the idiom I didn’t even remember the phone number or else I would’ve called and suggested:

ACME Inc. We make containers for (hazardous) liquids. 555-1212

You got a solution for ACME, click on the comments button to add your $0.02.

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