“Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you'll see the Michelin Man, the Haribo kid, Bob's Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.”
An interview with Logorama film-makers Francois Alaux, Herve Crecy and Ludovic Houpain at Cannes in May 2009 explain some of the background behind this provocative piece. For example, they created the story of the film without logos and then during the “casting process” added in the logos or icons that best represented the characters they wished to develop. In their words, they wanted the audience to plunge into a fictional story that’s anchored in reality by logos and trademarks.